BLUF: Put the main takeaway – the bottom line – of your message at its very beginning.   BLUF? What on Earth is that? BLUF stands for “Bottom Line Up Front”. It is a term coined, apparently, in the US Army, and it denotes a model for effective message writing. The idea is to reverse the usual method, where you first present your case, your arguments and justifications, and then – at the end – draw the conclusions or decisions. Instead you put the conclusion, the main thing you need the reader to understand, at the very beginning of the.. Read more