One of the most praiseworthy things a company can do is help nurture the next generation of the communities in which it operates, by engaging in K-12 – especially school age – educational activity. There are numerous ways to do this, starting with simple money donations and ending with sophisticated, lively joint activities that apply the company’s people to do good in the local or national education system.
Over the years I’ve been involved in K-12 programs in numerous ways, from when I took charge of creating Intel’s college relations activity in Israel in the early 90’s, through personal action in specific K-12 programs after moving on to IT, and even now as a consultant, through my work with youth science museums on their industry programs. In the latest insight article I share what I’ve learned about how a hi-tech company can optimize its activity in this tricky space, so as to achieve real mutual benefit for both the community and the company’s own success.
